If I were starting a faceless IG page today, I’d do this

Hey there!

I want to share something that would’ve saved me months of frustration when I first tried building a faceless Instagram page.

Because if you're like I was…
you've probably been scrolling through endless “hustle advice”, consuming content, watching everyone else make progress — while you're still trying to figure out where to start.

Here’s the truth most people won’t tell you:

Your first page will almost never blow up just because of your edits.
It blows up because of your positioning — WHO you're speaking to and WHAT problem you're solving for them.

So if I had to start from scratch today, I’d do it like this:

1) Pick a specific identity to speak to

Not “motivation.”
Not “entrepreneurship.”
Not “self-growth.”

Too broad. Too forgettable.

You want people to see your content and instantly think:

Examples: • Guys trying to escape 9–5
• Gym rats who want money too
• Teens who want to build something early
• People who feel behind compared to others on IG

Pick one and commit.

2) Create content that speaks to their internal frustration

Your page becomes powerful when your audience feels understood.

Examples of lines that hit emotionally: • “You don’t actually lack discipline — you lack direction.” • “You’ve had the motivation. What you’ve been missing is a plan.” • “You don’t want money. You want freedom from having to explain yourself.”

This is what makes people follow.

3) Start with 3–5 high performing “base” reels

Don’t try to reinvent the wheel day one.

Find 3–5 reels in your niche that already hit 100k+ views, remake them better: • Cleaner captions
• Better pacing
• Stronger hook text
• Real story or lesson, not just random clips

Your page only needs one of these to pop to start the snowball.

4) Capture the attention you earn

This is the part almost everyone skips.

Views mean nothing if you don’t capture the people watching.

That’s why I built this newsletter in the first place.

When you’re ready, I’ll show you: • Exactly what content formats grow fast right now
• How to create videos that hold retention
• How to turn followers into actual income (even with low views)
• And how to stop guessing what to post next

But here’s the part where I’m asking you something:

What’s the #1 thing stopping you from growing right now?

Reply to this email and tell me, even if it feels small.

I read every reply personally — and your answer helps me decide what I send next, so this actually becomes the most valuable thing you open all week.

Talk soon,
Johan InstaEmpire