The truth about why most faceless pages never take off

Hey —

Here’s something I’ve learned after seeing hundreds of people start faceless Instagram pages:
They focus on the wrong thing.

Most beginners spend all their time chasing new editing tricks, trendy sounds, or aesthetic clips…
but they forget the only thing that actually builds growth:
understanding human attention.

If your video doesn’t hook someone in the first 2 seconds — nothing else matters.
No amount of luxury clips or captions can fix that.

So before posting your next video, ask yourself one question:

If the answer’s no, it’s time to change your hook — not your niche, not your clips.

The pages that blow up don’t post the most — they post what makes people feel something.
Curiosity, emotion, or inspiration. That’s what triggers engagement and followers.

If you start focusing on that instead of algorithms or hashtags,
you’ll notice your content — and growth — feel effortless.

See you in the next one,
– Johan
Instaempire