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Why most people fail to make money online (the truth no one tells you)

Most people chase the wrong thing. Here’s what actually matters when starting out.

Hey — it’s Johan from Instaempire,

If you’ve ever felt like making money online seems harder than everyone makes it look… you’re not crazy.

Most beginners fail — not because they’re lazy or untalented — but because they start chasing money before building skills.

When I first started, I jumped from idea to idea: dropshipping, crypto, affiliate links — you name it. Every time I didn’t see quick results, I’d move on to the next thing.

But here’s the truth: The people who actually make it online are the ones who pick one skill and go all in.

For me, that skill was building faceless Instagram pages. I didn’t need to show my face, and I could do it all from my phone. It took time — but once I understood how attention works online, everything changed.

If you’re serious about building something that pays you long-term, stop looking for “easy money.” Start learning skills that the internet rewards:

content creation

marketing

attention building

Once you do that, money starts chasing you.

Talk soon, – Johan Founder, Instaempire